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Videos

The privacy paradox- Update

Last year at Congress, HERE Technologies and BuzzBack presented a transformative look at consumer perceptions of data privacy and collection. This year, HERE Technologies and Buzzback, in partnership with ESOMAR and...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Andre Schuenemann, Finn Raben
Company: BuzzBack Market Research
September 8, 2019
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Citation

Schuenemann and Raben (2019a, September 08). The privacy paradox- Update . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-privacy-paradox--update-


Research papers

The privacy paradox

We are being tracked. As a 2017 study of more than 8,000 consumers across eight countries commissioned by Here Technologies and carried out by BuzzBack revealed, this paradox is also evident in respect of one form of personal information: location...

Catalogue: Congress 2018
Authors: Dora Heinkel, Pia Blase, Martin Oxley, Andre Schuenemann, Ralf Becker
Company: BuzzBack Market Research
September 23, 2018
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Citation

Heinkel, Blase, Oxley, Schuenemann and Becker (2018a, September 23). The privacy paradox. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-privacy-paradox-9411